Inspired by the Colorado Grand® annual charity tour, where vintage sports and race cars drive 1,000 miles through the Rockies in five days, Swiss watch brand Franck Muller (a sponsor of the event) unveils a new collection that pays homage to the event and the participating legendary car brands. The Colorado Grand, run…
A comprehensive look at new sport watches and how sporty timepieces work.
Ulysse Nardin Unveils Paddleboard, Watch In Collaboration With Beau Lake
A Swiss watch brand teaming with a luxury brand that makes iSUP (inflatable stand up paddle boards)? It may be a watch world first, but it is definitely a think now thanks to Ulysse Nardin and Beau Lake. Recently, we have witnessed an incredible uptick in the watch world of brands teaming with other brands…
A Look At The Winners Of The Grand Prix d’Horlogerie de Geneve 2022
The annual Grand Prix d’Horologerie de Geneve to place last week. After months of reviewing the nominations and narrowing the finalists down to just a few in each category, the Academy and Jury voted for the final winner in each area, including the Best of Show, “Aiguille d’Or Grand Prix.” Below is the list of…
IWC’s Pilot’s Watch Chronograph Edition Polaris Dawn Ventures Into Space And Beyond
(This article by Roberta Naas first appeared in her column on Forbes.) For nearly 100 years, Swiss watch brand IWC Schaffhausen has been known for its ingenious, highly functional pilot’s watches. The brand was first to create a soft inner iron case back in the 1930’s that rendered its pilot watches anti-magnetic. Now, IWC soars…
Louis Moinet Time To Race Watch Turns Up The Heat For Gentleman Drivers
Currently one of the watches up for nomination in the chronograph category for the GPHG Awards in Geneva in just a couple of weeks, the Louis Moinet Time To Race watch is the epitome of customization for those who mechanics and racing. Each Time To Race watch is a one-of-a-kind creation, with collectors able…
IWC Is Making Strides To Save The Planet One MiraTex Watch Strap At A Time
By Nancy Olson Corporate sustainability is such an important concept, but too-often used as a “buzz phrase” for half-hearted endeavors that motivate little real change. Not so with IWC Schaffhausen, who began its sustainability journey over a decade ago, recently setting several consequential goals to accomplish by 2022. “Sustainability permeates our…