Having been in this industry nearly 30 years, I’ve had the distinct good fortune of witnessing certain brands as they grew and flourished, and of meeting some of the watch industry’s legends. TAG Heuer — and Jack Heuer, in particular — are among those. I’ve met Jack Heuer before, several times, with the first dating…
A Moment in time with Daniel Dreifuss of Maurice de Mauriac
For a small watch brand, Maurice de Mauriac has one very big presence. This brand, which we have written about before here, has made amazing strides in its 16 years of existence thanks to the foresight and innovative thinking of founder Daniel Dreifuss. Located in Zurich, Maurice de Mauriac watches are hand crafted, with just a…
Exclusive Interview: Emmanuelle Chriqui and Baume & Mercier
A fan and ambassadress of Baume & Mercier, actress Emmanuelle Chriqui has partnered with the brand in the design of specially made watch straps for the alluring a (which is known for its easily interchangeable watch straps and versatility). With icate features, sultry eyes and an infectious smile, Chriqui has charmed many in her…
A Moment in Time: TAG-Heuer Brings on Cameron Diaz
Cameron Diaz, the vibrant California-born actress who won hearts in the film The Holiday, as well as in roles such as My Best Friend’s Wedding, There’s Something About Mary, Charlie’s Angels and Being John Malkovich, is one of TAG Heuer’s top ambassadors and the face behind the brand’s newest Link Lady timepiece collection. Here, in…
A Moment in Time: Francois-Paul Journe Unveils the Chronometre Optimum in NYC
In a private appointment yesterday with master watchmaker Francois-Paul Journe (at the wonderful Madison Avenue FP Journe Boutique), we had the privilege of getting hands-on to the brand new Chronometre Optimum watch that now joins FP Journe’s complex haute horlogerie collection. This new piece – a three-hand watch – was several years in the making,…
A Moment in Time: NASCAR Race Driver Danica Patrick
Recently, at Kansas Speedway, Atimelyperspective got to spend a long weekend with Tissot – the Swiss watch brand that supports NASCAR and Danica Patrick with the #7 Tissot car. The weekend consisted of races, celebratory parties, the launch of the new Danica Patrick Tissot timepiece, and a little time spent off the track with the…