I’m heading to New York to do an interview with Jean-Claude Biver — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight at a huge event at Equinox in New York City. This time,the focus is on women’s watches for the Don’t Crack Under Pressure campaign. Even…
To commemorate the making of its two-millionth guitar, Martin Guitar has partnered with America’s watchmaker RGM Watch Co. to create a stunning one-of-a-kind mo that will have a custom working RGM timepiece built into the headstock of the guitar. Turns out Roland Murphy of RGM has been interested in partnering with Martin Guitar to…
Just when you thought they simply could not top themselves, they did. We are talking about MB&F, of course. This brand has been a powerhouse of innovation and high-tech performance time and again. Over the past decade, its three-dimensional timepieces have bren all the conventional rules and won hearts around the world. With many timepieces…
Just a couple of days ago, Breguet created a beautiful video to showcase the craftsmanship and high technology of the brands Tradition Automatique Seconde Rétrograde 7097, which was first launched at Baselworld last year and which is still being made. Crafted in 18-karat while gold, 40mm Tradition 7097 is open worked to deftly show off the bridges, wheels,…
Ok football fans and watch rs — this one is definitely for you. In its ongoing effort to make its “Hublot s Football” theme truly meaningful around the world, the brand turns to the good old-fashioned century-plus game of American football while on American soil. In the second announcement of its American Football campaign (because,…
You are seeing it here for the first time on , as Louis Moinet s this exclusive with ATimelyPerspective: the Memoris Red Eclipse watch. Created in celebration of the 200th anniversary of the brand’s invention of the chronograph, the brand is releasing the Red Eclipse. The official unveiling will be on September 16 at an event…
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