Live at a press conference this morning at the LVMH Tower, TAG Heuer CEO Jean-Claude Biver introduced the much-anticipated TAG Heuer Connected watch. The press conference — with top executives from Intel and Google, in addition to Chariman and CEO of LVMH, Bernard Arnault, and the Swiss Ambassador Andre Schaller –was all about the grand marriage of Silicon Valley…
The Swatch Touch Zero One watch –designed with beach volley ball in mind — not only measures the power of your hit, but also how many steps you take and a lot , including how much you clap. It even lets you pick your own virtual coach from choices that lo a lot like animated…
If seeing is believing, then Armin Strom’s newest short video will have you understanding the fundamental principles behind the brand’s entire manufacturing process. The detailed craftsmanship that goes into creating such exceptional timepieces is now available for all to see. From a concept’s inception to its final completion, the balance between man and machine aligns…
Watches are made for all sorts of purposes. Some are purely for style. Some are created for divers, others for climbers or even pilots. Many of us acquire these sorts of timepieces even though we don’t necessarily worry about our oxygen pressure gauge or our tachymeter. The makers at OMEGA realize this and embrace it…
With the world moving so fast around us, we quickly take for granted all of the things that allow us to move so fast and stay so connected. This April, National Geographic Studios released its documentary, “Living in the Age of Airplanes,” which depicts the rich history and rapid growth behind aviation and the industry that it…
Today we celebrate the 45th Earth Day. As such, in New York, Jaeger-LeCoultre and UNESCO also celebrate in a big way, and if you are in New York this week for Madison Avenue Watch Week, you will want to pay a visit to the Jaeger-LeCoultre boutique (801 Maidens Ave (near 62nd Street) for a first-hand lo at…
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