Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to showcasing its technical prowess, especially in the fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.
Resonance. It’s a word we use in watchmaking that — for some — is difficult to understand. We have written a lot about independent Swiss watch brand Armin Strom — masters at resonance. On multiple occasions we have tried to explain what resonance is and how it is achieved in watchmaking. Now, Armin Strom has…
The most recent release from Armin Strom — the Gravity Equal Force — is an amazing timepiece. In all of its potential iterations, it is the sum of about 10 years of work by the young independent brand. It is the culmination of amazing work in the field of constant and equal force, as well…
Pantone made its announcement last month that the color of 2020 would be Classic Blue. Well, 2020 is here and we’re pretty sure this year’s color is going to please most watch rs. After all, classic blue has been a hot color amongst collectors and watch aficionados for years. In fact, throughout the past year…
Recently, we bre the news here of independent Swiss watch brand Armin Strom releasing an all-new watch that will represent the opening price point for the brand at $15,600 and that is a pretty intriguing work of art and technology. The new Gravity Equal Force watch is the start of an all-new collection for…
Independent Swiss watch brand Armin Strom has been regularly bending the rules of traditional watchmaking — thinking outside of the proverbial box and introducing ever precise and exciting timepieces. From its Dual Time Resonance watches to the Skeleton Carbon and the most recent Minute Repeater Resonance, this brand is on fire. Now Armin Strom…
Earlier this summer, independent watch brand Armin Strom unveiled its second Masterpiece watch: the Resonance Minute Repeater. We covered that watch thoroughly here and here (where we discuss why the watch didn’t make it to the GPHG jury). The watch warrants so much because it is a world’s first and worthy of the coverage. Recently, though,…
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