Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to showcasing its technical prowess, especially in the fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.
Earlier this week, we spe to our good friends and colleagues over at TheWatchesTV, who gave us permission to use a few of their wonderful videos here on our site. While we won’t do this often, we can’t help but get excited about a walk through a Manufacture captured on video. Recently, when MAD visited…
It was a very interesting and active four-day event at Watches & Wonders Miami, where certain watch brands unveiled new timepieces. Interdependent watch brand, Armin Strom, brought three new timepieces to the USA, two of which have never been seen before: new versions of the Armin Strom Pure Resonance Water and Armin Strom Pure Resonance…
Never content to rest on its laurels, independent watch brand Armin Strom continues to build on the success of the rose gold and stainless steel Mirrored Force Resonance watches that it has garnered amongst the watch collecting world. Now the brand teams with independent master watchmaker, Kari Voutilainen, adding an option of a hand-executed guilloche…
Salon International de la Haute Horlogerie (SIHH) is around the corner. Beginning officially on January 15 ,2018, and running through Friday January 19, the SIHH is becoming the “it” show. This year marks the 28th edition of the fair, which I have been attending since it first began (with the exception of missing just one…
Not too long ago, at WatchTime New York 2017, we had the opportunity to discuss several important technological developments and new watches with the executives of the brands. One of those brands was Armin Strom, which introduced its incredible Mirrored Force Resonance watch late in the year 2016 that made its way to market this…
If you are a watch r then you will want to mark this four-day luxury event on your calendar now: Watches & Wonders Miami will made its debut February 16-19 and will feature 21 leading watch and jewelry maisons and their newest pieces. THE event is organized by the Miami Design District Associates (MDDA) and the…
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