Recently, Chopard inaugurated its state-of-the-art service center in Miami. We wrote about it here. During that event, Karl-Friedrich Scheufele d his thoughts in an exclusive Q & A on the brand’s progress and on his favorite timepieces. ATP: Who is the Chopard Customer? “We have found that there are two types of customers. Those who…
Chopard Opens Miami Service Center, Vows 10-Day Turnarounds
Everyone familiar with luxury timepieces knows that service is an integral part of the purchase. (In fact, we covered that subject recently here.) Chopard, however, has taken the concept of service to an all-new level by building an 11,000-square-foot state-of-the-art service center the Miami suburb of Coral Gables. We had the distinct pleasure of…
Antiquorum Only Watch 2013 Sneak Peek
It’s official: Antiquorum —which every other year sponsors the Only Watch auction — has a super hot up of one-of-a-kind watches to be auctioned off on September 28 at the Only Watch 2013 charity event in Monaco. This year 33 watch brands have donated to the cause, wherein all proceeds from the auction will benefit…
Exploring the Chopard L.U.C Engine One H
An aesthetic hybrid that combines auto inspirations and fine watchmaking, the new Chopard L.U.C Engine One H hand-wound timepiece is a ight to lo at and to wear. The Chopard Manufacture Tourbillon movement reflects the lo of an engine and race car instrumentation – on both the dial side and via the sapphire caseback. The…
Watch Exhibitions — Let the Show Begin — BaselWorld 2013
Well show season came around fast in the watch world, even though this year’s BaselWorld is substantially later than in previous years. It is later because the exhibition halls were all being rebuilt, and redesigned –complete with incredibly exciting new exhibition booths from many of the top watch brands. With BaselWorld being the single largest…
Chopard Unveils its L.U.C XPS Poincon de Genève Watch
As it opens its newest boutique on Rue du Rhone in Geneva, Chopard unveils the new L.U.C XPS watch in platinum with a stunning midnight blue dial. The ultra-thin watch is created in a limited edition of 25 pieces and complies with the stringent criteria of the “Poincon de Genève” hallmark. The hallmark is hand…