As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the daringness in design that has defined Corum since its inception in 1955. To help tease the campaign, Corum asked particular journalists and personalities from around…
Ever lo at a brand and see so much diversity in creation that you feel as though the brand needs every collection to continue its successful path? I have. I was thinking just the other day about how Corum – a relatively young brand in the watchmaking world having just been founded in the 20th century…
Pantone made its announcement last month that the color of 2020 would be Classic Blue. Well, 2020 is here and we’re pretty sure this year’s color is going to please most watch rs. After all, classic blue has been a hot color amongst collectors and watch aficionados for years. In fact, throughout the past year…
Swiss watch brand Corum has been very busy this year — unveiling a host of new creations that continue to showcase the brand’s innovative thinking. The newest Corum Heritage Lab 01 watches — created in limited editions of 99 pieces each — is a perfect example. For these tonneau-shaped timepieces, with two renditions in Damascus…
Swiss watch brand Corum doesn’t really have brand ambassadors on its roster. Instead, the brand talks about having “friends” — and now female race car driver Hanna Zellers joins the family. American born, Zellers has been enjoying the sport of racing since the tender age of six when her father to her go kart racing.…
Witty and on-point, Corum touts its newest collection with the phrase: “The admiral is getting undressed.” In fact, the admiral has gotten undressed- and the results are pretty stellar. The new Admiral AC-One 45 Openwork Automatic collection, complete with a tourbillon version, is all about uncovering the mechanics and showing them to the world. The…
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