(This article by Roberta Naas first appeared in her column on Forbes.) For nearly 100 years, Swiss watch brand IWC Schaffhausen has been known for its ingenious, highly functional pilot’s watches. The brand was first to create a soft inner iron case back in the 1930’s that rendered its pilot watches anti-magnetic. Now, IWC soars…
IWC Is Making Strides To Save The Planet One MiraTex Watch Strap At A Time
By Nancy Olson Corporate sustainability is such an important concept, but too-often used as a “buzz phrase” for half-hearted endeavors that motivate little real change. Not so with IWC Schaffhausen, who began its sustainability journey over a decade ago, recently setting several consequential goals to accomplish by 2022. “Sustainability permeates our…
Blue Pandas? Absolutely, And IWC Does Them Right With The Portugieser
Watch collectors around the world are familiar with the term Panda when it comes to chronograph watches. It typically defines a white background with black subsidiary dials (panda eyes) and the reverse Panda is just what it sounds like: black dial, white subsidiary dials. Now, though, IWC Schaffhausen brings one of the watch world’s…
Supermodel Gisele Bündchen Launches New IWC Portofino Watches
By Nancy Olson Known since 1984 for its clean s and classic style, IWC’s Portofino is a mainstay among the brand’s collections, ever-expanding to include updated styles and functional features. In keeping with this decades-long creative flow, new mos are just making their debut, each with technical tweaks and thoughtful embellishments. Now, supermo and environmentalist…
IWC X Toto Wolff Watch Fetches More Than $190,000 For Charity At Bonhams Auction
Last week, we let you in on the fact that there was a last chance to bid on the last IWC Big Pilot’s Watch Perpetual Calendar Edition Toto Wolff x Merceds-AMG Petronas Formula One(TM) Team timepiece that was being auctioned by Bonhams for charity. Initially just 100 of this tribute watch were made and this…
Oris Helps Clean Up New York Harbor, Backs Billion Oyster Project With Limited Edition Aquis
Over the course of a couple of days in New York City, Swiss independent watch brand Oris made an impact. The brand, a champion of grassroots level initiatives around the world and a supporter of sustainable projects, unveiled its New York Harbor Limited Edition watch in support of the non-profit Billion Oyster Project, whose goal…