Ever since its first introduction to the world nearly 40 years ago in 1984, the IWC Portofino watch has been a statement of refinement and elegance. Now, IWC Schaffhausen enhances the collection by adding a new 39mm version to complement the larger 42mm existing size. Even better, there are three great dial choices. One…
It’s the stuff dreams are made of. Flying through the sky with your own private car, not worrying about the roads or the traffic. A futuristic dream only accomplished on The Jetsons, in a drone-filled world, it may well be on its way to becoming a reality. Cutting-edge brand IWC Schaffhausen recognizes the potential of…
Deftly blending its long-time pilot’s watch experience with Mercedes-AMG’s precision performance in the world of sports cars, the pair continues its affiliation that began 17 years ago in 2004 with the launch of the IWC Pilot’s Watch Chronograph Edition AMG. Just as AMG was born on the racetrack and is committed to driving performance, IWC…
This week at Watches & Wonders Geneva, IWC Schaffhausen unveils a host of new watches, including one that we got to go hands-on with even before the fair began: the IWC 41mm Pilot Watch Chronograph with in-house movement. The new size, the in-house caliber and the great color dials – bold blue and rich green…
Today, IWC Schaffhausen launched its newest video: a conversation between legendary NFL quarterback Tom Brady and Formula One great Sir Lewis Hamilton, The discussion, entitled Talking Big, is hosted by television’s James Corden, the host of The Late Late Show. In February, Brady claimed his seventh Superbowl victory with his new team, the Tampa…
In an age where everyone is concerned about sustainability, IWC Schaffhausen continues to make strides to comply with responsible and ethical sourcing and to develop environmentally friendly materials. The newest result of its efforts is the TimberTex of luxury watch straps that are paper-based using low-impact paper and plant cellulous. The announcement of the…
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