IWC Schaffhausen is perhaps best known to the world for its pilot watches. Since the 1930’s, it has introduced a host of Flieger and Mark watches that have earned the brand a great distinction. Now, IWC unveils the Pilot’s Watch Chronograph Edition “Tribute to 3705” watch that pays homage to the 1994 iconic black Flieger…
IWC Wins The Super Bowl — Sort Of
Yesterday, when legendary quarterback Tom Brady led the Tampa Bay Buccaneers to victory at the Super Bowl, IWC was able to jump for joy. Tom Brady, making history yesterday, is an IWC Schaffhausen brand ambassador. This was Brady’s 10th Super Bowl and seventh win – making him the first player in history to win seven…
Introducing: IWC Pilot’s Watch Timezoner Edition ‘Le Petit Prince’
Swiss watch brand IWC Schaffhausen wowed the world when it unveiled its patented Timezoner world-time watch a few years ago. Now, for the first time, the brand incorporates this function into the “Le Petit Prince” special editions watches. The new 46mm stainless steel Pilot’s Watch Timezoner Edition “Le Petit Prince” is a stunning blend of…
Interview With Actor James Marsden, Who Plays A Watchmaker In IWC Film
Recently, I had the opportunity for my Perfect Timing column on Forbes, to interview American actor James Marsden, who is an IWC brand ambassador and who actually starred as a watchmaker in the recently released IWC video, “Born of a Dream: A Man of the Future.” Here, we bring you portions of that interview as…
James Marsden, Tom Brady Team Up For IWC ‘Born Of A Dream’ Videos
This summer, we brought our readers an interview with legendary quarterback Tom Brady, conducted after he had finished filming a movie with IWC called “Born of a Dream: A Boy from San Mateo.” That movie was just one of three created to celebrate people who pursued their dreams in the face of adversity. Now, we…
GPHG 2020 Finalists: Full List, 84 Nominees
This year’s Grand Prix d’ Horlogerie de Geneve (GPHG) — what some refer to as the Academy Awards of watchmaking – has announced the 84watch nominees for the 2020 edition. The nominations have been selected by than 350 members of the watchmaking community, from brand executives, to watchmakers, watch educators and leaders and journalists…