They call it a “d passion for engineering, design and storytelling” — especially when it comes to small items, but IWC and Mattel’s Hot Wheels are about cars and racing in this new partnership. The result of the alliance: the Hot Wheels IWC Racing set with a Mercedes-Benz 300 SL Gullwing car and Euro…
Today, IWC Schaffhausen released a four-minute video starring the legendary quarterback Tom Brady. Brady, who became an IWC brand ambassador last year, plays himself in the movie– which is designed to showcase his passion and determination. The movie, Born of a Dream: A boy from San Mateo, depicts Brady from his childhood in San Mateo,…
If you lo at the big names coming together this Sunday in Florida for a Coronavirus Relief golf game, you have Phil Mickelson and Tom Brady against Tiger Woods and Peyton Manning. In other words, Rolex and IWC against Rolex and – well, since Manning isn’t a brand ambassador for a watch company — Manning.…
Following in its “Laureus Sport for Good” partnership, IWC Schaffhausen releases the all-new “Laureus Sport for Good” Portugieser Hand-Wound Monopusher Edition. The newest timepiece is created in a limited edition of just 500 pieces and features an engraving on the case back of the winning design from the brand’s annual drawing competition. The winning design…
The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG) has announced its pre-selected watches — six in each of the categories — that will be going up for the final vote this fall. In total, there are 84 timepieces competing for the 18 prizes, including the prestigious “Aiguille d’Or” Grand Prix. The GPHG’s…
This past Saturday, just in time for World Oceans Day, IWC Schaffhausen announced its support of a new environmental project to study the effects fo climate change via measuring the ocean’s temperatures. The study is spearheaded by IWC’s diving partner, Cousteau Divers. The plans is to measure the ocean temps using precision sensors and then…
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