For us here in America, the thought of a rat is mostly affiliated with big cities, garbage dumps and all things ugly. We conjour sayings like “you dirty rat” or movies like Ben with rats trained to kill. However, in other cultures, the rat is a revered animal. In China, for instance, the rat is…
Just a few months ago in Switzerland, the Swatch Group held its first annual watch summit for journalists. While some s (including one or two who never even attended) have written articles about the event, I have written about the Swatch Group Summit and the timepieces on ATmelyPerspective and in other publications. Now, however, I…
Last week in Switzerland, the Swatch Group hosted its first-ever “Time to Move” event that heralded the brand’s departure from Baselworld (time to move) and its dedication to its own worldwide summit for the press. The event brought together the finest watch editors, journalists and s from around the world for three days of total…
In big news, the Swatch Group has announced that it will not be returning to exhibit at Baselworld 2019. Nick Hayek, CEO of the Swatch Group, said that all of the Swatch Group brand will leave the fair, indicating that the Fair seemed to be about making money than being cutting edge and progressive.…
Four years in the making, the incredible Jaquet Droz Signing Machine — an automata unveiled initially four years ago and then officially at Baselworld 2018 in honor of the brand’s 280th anniversary — is ready for ivery. The incredible mechanical machine will sign your name for you — in case you can’t or don’t…
The industry event of the year is just around the corner. WatchTime New York brings together some of the most illustrious brands in the watch industry and opens them up to the public. Held at Gotham Hall in New York City, this two-day event welcomes 30 brands to center stage. Festivities kick off on October…
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