This weekend, January 25th and 26th, marks a super fast time for auto fans. The 52nd anniversary of the Rolex 24 at Daytona takes place at Daytona International Speedway, and serves as the debut event for the TUDOR United SportsCar Championship. We announced the coming of Tudor to America and its sports-car alignment here a…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Dive Right In with the Calibre de Cartier Dive Watch
Ok, we admit it. There is a lot of thrashing going on here at SIHH, while so many brands vie for top position when it comes to the ultimate high-tech, haute-horology timepiece. But honestly, sometimes it’s nice just to lo at reality. From Cartier, that reality comes in the form of its newest stainless steel…
Suck it Up, Guys; This One is for the Gals. Introducing the Piaget Limelight Blooming Rose at SIHH
Ok Guys – I know you are thinking – “Oh no, a woman’s watch – smack in the middle of SIHH.” But this one is quite inventive and besides, women are the hot ticket this year –as and brands recognize the savvy woman watch consumer and release collections geared for them. So –…
How Many Patents Can One Watch Hold? Introducing the Jaeger-LeCoultre Hybris Mechanical Eleven
The new Jaeger-LeCoultre Hybris Mechanical Eleven has been unveiled here at SIHH 2014 and it is a masterpiece of complexity and innovation. The ultra-thin watch is deemed to be the thinnest minute repeating watch on the market—making it a stunningly sophisticated beauty in and of itself. Add to that the fact that the minute repeater…
You Can’t be in Two Hemispheres at Once, but with this Montblanc Star Twin Mooonphase You Feel Like You Can (Live pics, prices,quotes at SIHH 2014)
This year marks the 90th anniversary of Montblanc, whose Minerva workshops in Villeret are all about independence and hand craftsmanship, and whose LeLocle manufacture takes production watch making to a new level, especially with its 500-hour testing of each watch. In honor of the anniversary of this renowned writing instrument and watch brand, Montblanc introduces…
Claret’s Newest Game Watch – POKER — Will Keep You Up at Night
The latest addition to Christophe Claret’s trilogy of gaming watches is the Per – unveiled here in Geneva today at a press conference that reinforces the genius behind Claret’s thinking and craftsmanship and takes interactive haute horologerie to a new level. The 45mm watch – which offers Texas Hold’em per — houses a sophisticated mechanism…