Recently, we had the opportunity to tour the Zenith Swiss Watch Manufacture – a brand long known for its precision watchmaking and visionary thinking. Since 1865, Zenith has been making watches that keep pace with the times. It is the brand behind the famed El Primero movement and a brand closely associated with aviation for…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.
Time Capsules: News- Announcing the Winners of the 12th Annual Grand Prix d’ Horlogerie de Genève
Max Busser of MB&F had a great day. With the Geneva Grand Prix d’Horlogerie just completed, MB&F won twice today! It won the award for the Public Prize (voted on by the public) for its Legacy Machine No. 1 (which we covered here), and also won best Men’s watch category. Zenith won the prize for…
Weekend Sojourn: TAG Heuer Donates to Hurricane Sandy Relief Efforts and other Charities in NYC with Cameron Diaz, Leonardo DiCaprio at Museum of Natural History
Last night, we spent several hours at New York’s Museum of Natural History at an elegant charity event hosted by TAG Heuer. Initially, I was adverse to going to this event, as I felt that with all the hurricane clean-up to be done, it wasn’t necessarily the right time for a party. I was wrong…
A Moment in Time: NASCAR Race Driver Danica Patrick
Recently, at Kansas Speedway, Atimelyperspective got to spend a long weekend with Tissot – the Swiss watch brand that supports NASCAR and Danica Patrick with the #7 Tissot car. The weekend consisted of races, celebratory parties, the launch of the new Danica Patrick Tissot timepiece, and a little time spent off the track with the…
Time Capsules: Product – Ulysse Nardin and Randy Johnson Unveil “The Big Unit”
At an exclusive event last night in New York, Ulysse Nardin and recently-announced brand ambassador, Randy Johnson unveiled the brand’s first “Big Unit” watch. And – like the 6’10”-tall man himself who lays claim to that nomenclature, the watch is a nicely sized 45.8 mm. The superb chronograph, which retails for $15,500, was designed in…
Around the World: Rado Celebrates Release of HyperChrome
Last week, Rado paid tribute to its cool new HyperChrome Monobloc cased watch – on a sail in New York’s Harbor, taking privileged guests pretty up close and personal with the Statue of Liberty and offering some breathtaking New York City views that almost rivaled the lo of watches. High-tech ceramic is what Rado is…
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