The configurator. One of the first brands to offer this concept was Armin Strom — and that was several years ago. Initially, some buyers were reluctant to go on and decide on the options they wanted in their newest watch, but that has begun to change. As such, a few brands are…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.
Oris x Momotaro: An Interview With Katsu Manabe
Are you a watch r? A jeans r? A r of hand craftsmanship? All of these things come together in the newest Oris x Momotaro special edition watch. “Every pair of Momotaro Jeans is made from denim weaved on vintage shuttle looms in the company’s factories. Details are sewn by hand to ensure quality and…
Ulysse Nardin Sponsors Blue Shark Study
Recently, Ulysse Nardin announced its support of a program designed to study the ecosystem of blue sharks in the Atlantic ocean. The blue shark is an endangered species and by studying its habits and environment in a non-invasive manner, scientists hope to acquire knowledge that can help save the species. Ulysse Nardin is sponsoring a study…
A Close-Up Look At The Corum Admiral 42 Bronze Watches
If you are a r of sailing and all things maritime, most likely you have already heard of Corum’s Admiral watch. It is legendary in the watch market — immediately recognizable thanks to the nautical pennants that act as markers on the dial. Now, the brand unveils two new Admiral watches — with monotone pennants…
Why The Newly Introduced Cartier Pasha Collection Will Steal Hearts
It was a cult watch back in the mid 1980s. In fact, when it was first introduced in 1985, the world went wild for the Cartier Pasha. I remember because I had just joined the watch world — as the first female watch journalist in America — and I was blown away by it. It…
Video: Armin Strom Explains What Resonance Is and How It Works
Resonance. It’s a word we use in watchmaking that — for some — is difficult to understand. We have written a lot about independent Swiss watch brand Armin Strom — masters at resonance. On multiple occasions we have tried to explain what resonance is and how it is achieved in watchmaking. Now, Armin Strom has…