This year, TAG Heuer embarked on a big quest. The brand decided to revamp the entire original racing chronograph series. Translated: redesign and release new versions of the bed Carrera Chronograph. The first of its kind was unveiled in 1963 and was the brainchild of then-president Jack Heuer. It was steel with a silver dial…
Today marked the 104th running of the famed Indy 500 in Indianapolis, Indiana. This year, though, in addition to being held later than usual, the event was totally spectator-less thanks to COVID-19. Still, that didn’t stop driver Takuma Sato from pulling ahead of Scott Dixon and Graham Rahal to claim the victory. Sato also won…
It was just recently that TAG Heuer announced its newest Carrera Sport Chronograph watches — slated to be out this fall. The watches are in celebration of the brand’s 160th anniversary and in celebration of its first true racing chronograph: the Carrera. That watch, introduced nearly 60 years ago was the brainchild of Jack Heuer.…
A pioneer in the Connected watch space, TAG Heuer has been building smart watches for years now, and even just introduced its third-generation Connected watch in March. Now, it releases bold and fun summer styles of the Connected Watch with interchangeable straps. The summer watches come on the heels of the third-generation TAG Heuer Connected…
Tag Heuer has been very busy lately. The brand has had several new unveilings already this year — including its connected watch second generation and the connected watch golf version. There are two unveilings in the works, as well, and today the brand announced its TAG Heuer x Fragment Design Heuer 02 Chronograph. Working with the “Godfather…
One of the last events I attended before the shut-down of New York City was the TAG Heuer launch of the brand’s newest Connected Watch. I had the chance to speak one-on-one to TAG Heuer’s Chief Strategy and Digital Officer, Frederic Arnault, about the new watch. He intimated that some new apps would be forthcoming.…
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