It happened before the BaselWorld Fair even opened to the public. Just a couple of days before, a few members of the watch press got the first lo at the new Rolex Oyster Perpetual GMT Master II watch. A world’s first, this timepiece features a Cerachrom bezel created in blue and red. Suddenly, the timepiece…
Comprehensive watch events taking place annually around the world.
3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer
A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this year’s BaselWorld 2014. From ultra thins to ultra shimmer, it was a strong year for world premieres and records. We know you are chomping at…
We’re Officially Back: BaselWorld 2014, the Good, the Bad and the Ugly
This was a particularly long trip f or me. It always is. Basel is an eight-day marathon test of endurance of strength and memory. This year, however, I also went a week early to Europe to celebrate the 130th anniversary of Bulgari (we’ll bring you about that here soon). So, two and a half…
BaselWorld 2014: It’s All About Time
By Norman Miller What always strikes me as ironic in Basel is the importance of time. I’ve been coming to Basel since the early ‘80s when it was The Swiss Industry Fair, and many things have changed, among them my ability to move between meetings as quickly as I used to. Seeing 120 brands in…
Storage Wars II: Top 4 Creative USB’s from BaselWorld 2014
We always come back from BaselWorld talking about all the great timepieces we saw – and we should. But, as we all know- the info about those watches has to be somewhere – and that is usually on a USB. Indeed, storage is one of the most important aspects when it comes to offering journalists…
Orange You Glad Omega is Innovative? Introducing the World-Premiere Planet Ocean Orange Ceramic Watch at BaselWorld 2014
Omega is a watch brand synonymous with exploration and adventure, having ventured to the depths of the oceans and to outer space with NASA. To celebrate its successes in timing, Omega unveils a few mighty impressive watches this year. Among them is the Planet Ocean Orange Ceramic watch – an exceptional example of innovation and…