Offering a somewhat affordable version of its highly technical Mirrored Force Resonance watch (heretofore offered in rose gold), Armin Strom unveils the Mirrored Force Resonance Water watch — crafted in stainless steel. This mo is also in keeping with the brand’s well-known “elements” concept, wherein it offers each watch in a material reflective of the…
Tutorials and educational guides and information about watches and how they work, or about what you need to know about a watch.

How Eterna Continually Advanced Watchmaking Concepts: A Look at Eterna-Matic, Spherodrive and Caliber 39
With a company tag of “Pioneers in Watchmaking,” Eterna has been on the cutting edge of innovation for than 160 years. In fact, this brand – which established today’s famed ETA movement company in 1932 — is known for developing new solutions for watchmaking challenges. One important contribution was in the realm of…
Watch Review: Porsche Design Monobloc Actuator Watch And Enter A Contest For A Chance To Win One
If you are a race car r and a watch r, read on, because this article is for you. At Baselworld 2017, Porsche Design unveiled the revolutionary Monobloc Actuator chronograph watch. Here we take a close up lo at what makes this watch so special, and bring you news of how you can enter to win…
Madison Avenue Watch Week Takes Place Next Week in NYC
The seventh annual Madison Avenue Watch Week takes place next week in New York City. From May 8-13, a variety of events and demonstrations will be held by watch and jewelry retailers along a particular stretch of Madison Ave, New York. In many instances, top watch brands will be showing new timepieces not yet…
Four Top Dive Watches Unveiled at Baselworld 2017, at Less Than $3,000: Eterna, Oris, Edox, Citizen
Today’s active lifestyles are all about exploration and sports. One of the top hobbies, especially in warm weather and tropic environs, is diving. While diving requires a lot of equipment and can be a bit costly, it can also be affordable. Imagine diving the incredibly beautiful yet super affordable Bali, for instance. That may well…
Armin Strom Unveils Watch Configurator for Unique Customized Watches
Luxury is all about exclusivity, about owning something no one else has. With that in mind, Armin Strom offers the opportunity to create your own exclusive, customized Armin Strom watch. Thanks to the super cool new Watch Configurator, this is a fun way to create exactly what you want from the brand’s strong repertoire of timepieces. The Watch…