This weekend — starting today — promises to be a truly exciting one for car rs and watch rs. It is Monterey Classic Car week and that is huge news. The event includes the famed Pebble Beach Concours D’Elegance®, the Rolex Monterey Motorsports Reunion, The Quail, a Motorsports Gathering and — and Rolex plays a role…

Baume & Mercier Teams Up with Indian Motorcycle – America’s First Motorcycle Company
Swiss watch brand Baume & Mercier selected the famed Bonneville Salt Flats as the prefect venue today to announce its news affiliation — with America’s oldest motorcycle brand: Indian Motorcycle. Both Baume & Mercier and Indian honored the Burt Munro who to his Indian Scout Streamr to the Salt Flats 50 years ago — earning…
Interview: Racing Legend Jacky Ickx Reflects on Driving, Timing and Chopard
Being a car r, I was thrilled when the opportunity arose not too long ago to interview the legendary Jacky Ickx. The 72-year-old racer is one of the finest drivers of all time. In addition to winning the 24 Hours of Le Mans six times, he also achieved eight wins and 25 podium finishes in…
Buyers of $257,000 Porsche 911 Turbo S Exclusive Series Car Can Buy Customized Porsche Design Watch
Car (and watch) rs take note: if you are in the market for one of the 500 Porsche 911 Turbo S Exclusive Series cars being produced — and selling for $257,200 — then you are eligible to also buy a Porsche Design Chronograph 911 Turbo S Exclusive Series watch, as well, and have it customized to…
Armin Strom Offers ‘Configurate/Share/Win’ Contest for Personalized Watch, and the Pros/Cons of the Armin Strom Watch Configurator
Armin Strom, whose revolutionary Mirrored Force Resonance watch recently won the prestigious International Red Dot Award, is taking the world by storm with its newest concept in buying a watch: the Watch Configurator. We wrote about the Watch Configurator here, before, but now we have had a chance to try it out first hand. Even better,…
Bell & Ross Extends F1 Renault Racing Involvement, Unveils BR-X1 RS17 Chronograph Watches
Cars and watches — they just have so much synergy that it is difficult to not make a watch inspired by the auto-racing world if you are a top watch brand. Such is the case with Bell &Ross, the official watch partner of the Renault Sport Formula One Team, which now expands its collaboration with…