For nearly a century, Rolex has had a premier connection to the world of motor sports. In fact, when Sir Malcom Campbell set his World Land Speed Record successes in the 1930’s as the first person to break the 300 mph barrier, Rolex has been on the scene. From there to endurance events like…

Happening Now: IWC, Bonhams Auction Toto Wolff X Mercedes-AMG Petronas Formula One Big Pilot’s Watch
The last piece of the 100-piece limited-edition IWC Big Pilot’s Watch Perpetual Calendar “Toto Wolff x Mercedes-AMG Petronas Formula One™ Team” is up for auction now – with proceeds going for a charitable cause. The series, launched to honor Toto Wolff, CEO of the Mercedes-AMG Petronas Formula 1 Team and his exceptional leadership, is entirely…
Meet The Bulgari Aluminium Chronograph Ducati: Relationships Might Not Get Any Better
Bulgari has long been making heads for its exceptional, world-record-setting timepieces. Now, watch and car rs can expect to race to the finish with the all-new Bulgari X Ducati partnership. The first watch resulting from this collaboration between iconic Italian brands is the Bulgari Aluminium Chronograph Ducati Special Edition watch and it is…
TAG Heuer, Rolex, IWC, And Other Watch Brands Roar To The Win At Miami Formula 1 Grand Prix
It was a heated race at the inaugural Miami Grand Prix yesterday, when Max Verstappen of Red Bull came in number 1, ahead of championship leader Charles Leclerc of Ferrari. Verstappen’s victory was the result of fast and precise driving. He passed Leclerc on the ninth lap and maintained that advantage throughout the rest of…
A Closer Look At The Breitling And Triumph Watch And Motorcycle Collaboration
It isn’t the first time a watch brand teams with a motorcycle company, but in the recent announcement pairing Breitling with Triumph, not only are new watches being made, but a new motorcycle, too. This pairing of Swiss watch brand Breitling and Triumph will have rs of watches and bikes gunning their engines. The…
Rolex 24 At Daytona Ushers In Another 60 Years Of Autosports Involvement
Swiss watch giant Rolex has been intimately involved in the world of motorsports for nearly a century. In fact, since the 1930’s, the brand’s watches have been on the wrists of racecar drivers and the name has been on the tip of their tongues. In fact, it was mostly by word of mouth, and by…