Just recently, Swiss watch brand Longines unveiled its new Pilot Majetek watch that is a deft blend of its rich aviation history and contemporary appeal. The watch, inspired by the first pilot watch made by Longines in 1935, has a true vintage appeal with tis crisp, clean matte- black dial and tan Super-LumiNova coated hands…
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Analog Shift Curates Special Collection Of Pre-Owned Watches For J. Crew
Thanks to the incredible sales at watch auctions this past weekend and last week, millions of dollars were spent on vintage luxury watches. Some pieces even commanded upward of a million. These auctions only serve to reaffirm the great interest on behalf of collectors for vintage pieces. Now, in an interesting turn of events, the…
Longines Times Belmont Stakes, Essential Quality Wins
In the watch industry, when you hear the words “essential quality” you think of the quality of the case, the dial, the movement, the finished product. But this past weekend, watches, timing and essential quality had a new meaning. That’s because a horse named Essential Quality won the 153rd Belmont Stakes – timed by…
Medina Spirit Wins 147th Kentucky Derby, Timed By Longines
This past weekend, the 147th Kentucky Derby, also known as the most exciting two minutes in sports, provided a host of excitement both in person at Churchill Downs in Louisville, Kentucky (where than 50,000 people attended), and on television. The longest-running sporting event in the United States dates back to 1875, and is one of…
A Close-Up Look At Longines Spirit Collection
By Gordon Henderson The Longines Spirit collection los to tap into the d history of the manufacture and the many adventurers that have used the brand’s timepieces to navigate land, sea and air. Celebrity pioneers include Charles Lindberg, Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes, to name a few. The pilots watches and chronographs…
Three Great New Watches That Are Quality/Value Propositions
While collecting the high-end luxury watches is all well and good, sometimes people just want a really wearable, affordable watch. Thankfully there are a host of brands that fit the bill. Here we take a lo at three watches that are great quality/value propositions. Eberhard & Co. Aquadate Chrono Swiss watch brand Eberhard & Co.…