Long known as a brand for underwater adventures –created for the Italian Royal Navy decades ago – Panerai supports a host of water-related events. Perhaps none as philanthropic and grass-roots as being a founding sponsor of Sailing Heals. This incredible organization supports cancer patients, survivors and their care givers via days spent sailing on the…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

A Moment in Time: Astronaut Scott Carpenter
On May 24th, in New York City, at the Breitling boutique, Breitling and astronaut Scott Carpenter celebrated the 50th anniversary of his first lift off into space. Scott Carpenter, pioneer of modern exploration, has the unique distinction of being the first human ever to penetrate both inner and outer space, thereby acquiring the dual title…
Around the World: Breitling Unveils 50th Anniversary Navitimer Cosmonaute Limited Edition Watch
In New York City last week, Breitling celebrated the 50th anniversary of Scott Carpenter’s three-orbit space flight aboard the Aurora 7 capsule (see yesterday’s “A Moment in Time” with Scott Carpenter). To celebrate, the brand also brought in esteemed astronaut Mark Kelly and Russian cosmonaut Sergey Volkov. Sergey is the only second-generation cosmonaut in the…
Around the World: Omega Set to Time the London Olympics
Standing on the field of the Olympic Stadium. photo credit: R.Naas A couple of weeks ago we got an amazing behind-the-scenes tour of the new London Olympic Stadium and Park where, in just 35 days a host of amazing events in the London Summer Olympic Games will begin. This was a rare and exclusive opportunity…
A Moment in Time: Octavio Garcia Brings Audemars Piguet Full Circle
Born and raised in the South Side of Chicago, Octavio Garcia is one of Switzerland’s foremost watch designers today. In fact, the 43-year-old designer holds the position of Chief Artistic Officer at Audemars Piguet, one of the world’s finest privately owned Swiss luxury watch brands, and has spearheaded the design of the brand’s 40th anniversary…
Around the World: Jaeger-LeCoultre Brings Hand Made Straps to New Level in Fine Watchmaking
It isn’t every day – or maybe it isn’t any day – until now – -that a haute horlogerie watch brand goes as far as creating a hand-made cordovan (horse leather) strap for just its USA followers. But then, Jaeger-LeCoultre isn’t just any brand. Last week, I had the amazing privilege of flying to Argentina…