Swiss watch brand Rado, owned by the Swatch Group, may be a bit misunderstood in the United States market. Despite being born than 100 years ago in 1917, Rado really only became well known in America in the mid 1980’s when it introduced the then-revolutionary high-tech ceramic watch. The material was groundbreaking in its…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Video: Ulysse Nardin Supports Ocearch Shark Research And Rare Expedition
Just a few days ago, a special team of shark researchers and scientists left the waters off of Cape Cod, MA, and headed out to the greater Atlantic Ocean on a two-week expedition to study sharks in their own environment. The expedition, led by Ocearch and supported by Swiss watch brand, Ulysse Nardin, aims to…
Citizen Unveils Tony Stark ‘I Love You 3000’ Watch
If you’re an Ironman r – next week is your week. Beginning on Sunday, a host of special Marvel and Tony Stark events are taking place. While fans are still trying to fathom the death of Tony Stark in “Avengers: Endgame” Citizen Watch company is creating the ultimate “hang on to him” keepsake: the Tony…
Jacob & Co. Continues the Scarface Saga With $360,000 Opera Watch
Jacob & Co. has a nice relationship with the American cult movies of the 20th century. One in particular: Scarface. Now, the brand releases an all-new Scarface watch that plays the movie theme song, Bolivia Theme, on demand. Recently we wrote about this watch in depth in our Perfect Timing column on Forbes. Now we…
Armin Strom Unveils 18-Karat Gold Gravity Equal Force Watch
Armin Strom is a master at resonance, as well as at skeletonization. These two things come together beautifully in the Gravity Equal Force watch the brand first released in stainless steel last fall. Now, it brings this horological masterpiece to the forefront in 18-karat rose gold. Giving it a sophisticated appeal, Armin Strom…
Montblanc Unveils New Star Legacy Orbis Terrarum Watches
Montblanc is a master at interpreting and displaying watch information on its dials in a beautiful and informative manner. The newest Star Legacy Orbis Terrarum watches are no exception. The two new Montblanc Orbis Terrarum watches (originally launched in 2014) continue to boast a sophisticated world time complication – but feature totally re-designed dials. The…