This year, the Swatch Group went all out for Valentine’s Day — creating some of the most sumptuous (and expensive) watches that honor romance and . Here, we take a lo at a few of those watches that will definitely break the bank, as well as one highly affordable one. Here, we check out —…
The Chinese New Year rings in officially on February 1, 2022, and a host of brands are offering creative visions of the seductive and alluring tiger for the wrist. According to Chinese zodiac references, the tiger is the beautiful, powerful and confident and people born in the Year of the Tiger are similarly empowered. In…
This month, the Chinese New Year begins: the year of the Ox. To celebrate a host of watch brands are releasing new timepieces that honor this animal. Swatch, though, takes it a fun step further by emblazoning a message of harmony on the case of its Year of the Ox watch, as well. The Swatch…
Despite the fact that the James Bond No Time to Diemovie has been postponed yet again, Swatch has not stalled the unveiling of its new 2Q watch. Following the international success of the Swatch X 007 collaboration, the Swiss watch brand unveils the new 2Q watch. Created in honor of the Bond character, the maker…
Competitive surfing was the highlight at Trestles Beach in Southern California, where the Swatch Women’s Pro Trestles was held, September 9 through 12. Swatch has been a sponsor of women’s pro surfing, and competitive surfer Coco Ho, a Swatch brand ambassador since 2010, was on hand to formally introduce the watch she designed, Swatch…
by Amit Dev Handa (Las Vegas collector) My affair with watches began when I was 13 years old — with Swatch watches. I was lucky enough to be exposed to a retail environment and family business where I was around these incredibly accessible art pieces that ticked all day long. This changed the game…
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