Zenith Pop-Up Boutique On Place Vendome In Paris Is Anything But Pop-Up

The Zenith corner store sits right on Place Vendome in Paris, with a view of the famed Column.

Last week, following a very busy Baselworld 2018 show, I joined Zenith watches on a brief trip to Paris, where the brand  opened what it calls a Pop-Up store. That Zenith boutique — strategically located  in Place Vendome — is anything but Pop-Up. Instead, it is a brick-and-mortar corner store right on Place Vendome. With…

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