If you are a watch lover you know that there is one exhibition in the world that is not to be missed: BaselWorld. What? You have never been? What are you waiting for? This is one of the few global exhibitions open to the public (for a small entry fee) and it is THE show to visit. In short, it is the largest, most anticipated show of the year because thousands – yes, thousands – of watch and jewelry brands reveal their biggest secrets: pieces they have been working on for years.
In superb exhibition space with two- and three-story tall booths watches and jewelry sit side by side with incredible art and cultural exhibits that tell each brand’s story. Breitling has the incredible full-story aquarium to demonstrate its underwater worldliness; Movado Group has an entire art display (this year with a great American photographer’s work on display); other brands bring in vintage cars, race cars, motorcycles, and more to tell their stories and generate excitement.
With opening kick-off ceremonies beginning today for the press, the doors of the fair officially open to the pubic tomorrow, March 19, and remain open for a full week. We work hard at this fair, so be prepared: in the next week we are just bringing short peeks at what is trending in BaselWorld – we will bring a lot more detail to you upon our return. But stay tuned every day beginning today to see the newest, latest and greatest watches being unveiled at BaselWorld 2015.
Baselworld would be a dream trip! In lieu of that I’ll attend through you, Roberta, and keep up with all the newest wonders revealed, and all the excitement each day! Many thanks!