Times are tough all around us, and many are indulging in a few more alcoholic beverages than usual. Now, men’s lifestyle brand Todd Snyder and l Timex have another solutions: the exclusive Liquor Store watch. Mixed with part classic and part iconic, the watch pays homage to Todd Snyder’s second New York City location, Todd Snyder at the Liquor Store.
The highly affordable Liquor Store watch redials for $249, and is crafted in stainless steel, in a 38mm unisex case, with a leather-backed fabric strap in Snyder’s signature olive green. The watch is powered by a 21- jewel Japanese automatic movement that is visible via a transparent mineral-glass caseback. The dial of the watch is matte ecru in color with gold-tone hands and markers. It is protected by an acrylic crystal.
“The Liquor Store watch is top shelf Timex, based on a vintage timepiece I love, upgraded for the discerning modern guy – a pure distillation of what our ongoing collaboration is all about,” says Todd Snyder. “It’s simple, strong and sophisticated – just like a great pour.”
Currently the watch, which is water resistant to 50 meters, is only available for pre-order, exclusively at Todd Snyder, and is expected to ship on or about May 20, 2020.