Longines Goes All-Out to Time the Kentucky Derby and Unveils a new Sure-Bet Conquest Classic Moonphase Watch

“The Most Exciting Two Minutes in Sports” is back, and Longines, the official timekeeper of the Kentucky Derby, and the Longines countdown is well underway with all eyes on Churchill Downs this Saturday, May 2nd. In typical Longines style, the brand will be recording every second of the exciting action – from starting gates to the final finish. In fact,…

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Time and Tides: Celebrate Earth Day with Jaeger-LeCoultre and UNESCO New Video of Glacier Bay National Park (video)

Today we celebrate the 45th Earth Day.  As such, in New York, Jaeger-LeCoultre and UNESCO also celebrate in a big way, and if you are in New York this week for Madison Avenue Watch Week, you will want to pay a visit to the Jaeger-LeCoultre boutique (801 Maidens Ave (near 62nd Street) for a first-hand look at…

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Be Among the First Consumers to See this Year’s Top Watches — Don’t Miss Madison Avenue Watch Week this Week in NY

This week in New York City, you can be among the first consumers ever to see, touch and try on some of the hottest watches of the new year. All week long, top Madison Avenue watch boutiques are showcasing new products that are just arriving in stores this spring and summer. Additionally, some brands are offering…

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How Much Can You Fit into 45MM? A lot if you are IWC — Check Out the Portugieser Perpetual Calendar Digital-Date Month Edition 75th Anniversary Watch (Video)

By Gordon Henderson To commemorate the 75th anniversary of IWC’s Portugieser line, the brand has unveiled the Portugieser Perpetual Calendar Digital-Date Month Edition “75th Anniversary.” For the most part, the lengthy name lists the complications found in the piece, and, given the breadth of features listed, it would appear IWC has paid proper tribute to…

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Armin Strom Partners with Gumball 3000 — The Around-the-World Rally

What do Stockholm and Las Vegas have in common? Stop scratching your head … in reality the answer is nothing. However, each year a supercar rally featuring 120 select speedsters travels 3,000 miles across the globe for sport. And this year the trademarked Gumball 3000 Rally will be travelling from Europe’s “Venice of the North” to America’s…

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BaselWorld 2015: Taming the Beast

We are officially back.Easily the biggest watch exhibition of the year, BaselWorld is a beast waiting to be tamed.This year we worked eight days straight from 8 am to 10 pm to cover the show. In fact, over the course of the eight days there, we saw nearly 100 watch brands — and saw dozens of…

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