Yesterday, when legendary quarterback Tom Brady led the Tampa Bay Buccaneers to victory at the Super Bowl, IWC was able to jump for joy. Tom Brady, making history yesterday, is an IWC Schaffhausen brand ambassador. This was Brady’s 10th Super Bowl and seventh win – making him the first player in history to win seven Super Bowl rings.
Brady joined IWC as a global brand ambassador in 2019. He also played a starring role in the brand’s “Born of a Dream” film project when he portrayed himself and showcased his journey to becoming a champion quarterback. It is a story of perseverance and perfection – one not unlike the journey of Florentine-Ariosto Jones who founded IWC Schaffhausen.