Everyone familiar with luxury timepieces knows that service is an integral part of the purchase. (In fact, we covered that subject recently here.) Chopard, however, has taken the concept of service to an all-new level by building an 11,000-square-foot state-of-the-art service center the Miami suburb of Coral Gables. We had the distinct pleasure of…
Congratulations Oracle Team USA Wins America’s Cup 2013
In what many are calling the sports’ world’s biggest turnaround, Oracle Team USA has captured the 34th America’s Cup title – triumphantly – in a 9-8 win over Emirates Team New Zealand. Just one week ago, the score was Emirates 8 and Oracle 1 – yes- a major turnaround. Both teams fought hard and gracefully…
First Release of the Jaeger-LeCoultre Anniversary Movie Narrated by Clive Owen
British born actor Clive Owen deftly narrates the new movie that celebrates Jaeger-LeCoultre’s 180th anniversary and heralds its many years of patents and inventions. The movie, first shown at the brand’s recent anniversary celebration in Venice (which you can read about here) depicts a couple of minutes behind the scenes with this iconic brand. Above, you…
TAG Heuer Unveils Specially Made Smart Watch for Professional Timing
As this year’s 34th America’s Cup enters its exciting final weekend, we want to bring you a little behind-the-scenes info about how the R&D departments of TAG Heuer and Oracle Team USA co-invented onboard connectivity equipment and intelligent smartwatch to supply each crew member instant access to crucial race condition data in real-time. The system…
Audemars Piguet on the Fashion Week Runway with Michael Bastien
Just 10 days ago, during the New York Mercedes Benz Fashion Week, Audemars Piguet timepieces walked the runway of Michael Bastian’s Spring/Summer 2014 collection. It was the fourth year the brand participated in the Fashion Week show. The inspiration for the season’s collection by Bastian was the style of French men, with a color palette…
Tudor Watches Launches in America, Announces Major Auto-Racing Partnership with IMSA
We heralded the coming of this sister brand to Rolex since March. Well now, the eagerly anticipated, Tudor is here. Last night the launch event for Tudor was held in New York at the ultra-modern, Frank Gehry-designed IAC Building in Chelsea. The evening witnessed a gathering of who’s who in the watch world—from collectors to…