Just a few days ago, a special team of shark researchers and scientists left the waters off of Cape Cod, MA, and headed out to the greater Atlantic Ocean on a two-week expedition to study sharks in their own environment. The expedition, led by Ocearch and supported by Swiss watch brand, Ulysse Nardin, aims to…
Video: Armin Strom Explains What Resonance Is and How It Works
Resonance. It’s a word we use in watchmaking that — for some — is difficult to understand. We have written a lot about independent Swiss watch brand Armin Strom — masters at resonance. On multiple occasions we have tried to explain what resonance is and how it is achieved in watchmaking. Now, Armin Strom has…
Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions
Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…
Interview: Scandal’s Kerry Washington, Movado Brand Ambassador and Newest Voice on Disney’s Cars 3
Acclaimed actor, humanitarian and an arts advocate, actress Kerry Washington has been a Movado brand ambassador since 2005. Famed for her role in ABC television’s drama, Scandal, Washington is a talented actress who has played numerous, incredibly different roles in film, theater and television. Additionally, earlier today it was announced that the 40-year-old actress is the latest…
Interview: Peter Stas of Frederique Constant Speaks Out About Horological Smartwatches
The Smart Watch. Those couple of words can send shivers down the neck of certain “traditional” watch brand executives. Not so with Peter Stas of Frederique Constant. This well-known brand has not only accepted the Smart Watch concept, but also has fully embraced it — unveiling several new smart collections and even starting a separate…
Self-Taught Watchmaker, Actor Aldis Hodge of Underground Talks About the Show, as Season 2 Starts Tonight
Tonight marks the season premier of the second season of WGN’s Underground, which I have been waiting for for a while. The show, which stars our friend Aldis Hodge is all about slavery in America and portrays the lives of the slaves in a personal rendition that is well thought out. Recently we had the…