Video of Roberta Naas discussing Corum and the Coin watch.
As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the daringness in design that has defined Corum since its inception in 1955. To help tease the campaign, Corum asked particular journalists and personalities from around the world to weigh in on the brand, its watches, its history and more. Along with my friend actor Aldis Hodge, I was proud to be one of those few. The video below is just a tiny snapshot of my 10-minute interview with Corum. I will be writing more about the brand and its new campaign as soon as the embargoes are lifted.
