Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to showcasing its technical prowess, especially in the fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.
Luxury is all about exclusivity, about owning something no one else has. With that in mind, Armin Strom offers the opportunity to create your own exclusive, customized Armin Strom watch. Thanks to the super cool new Watch Configurator, this is a fun way to create exactly what you want from the brand’s strong repertoire of timepieces. The Watch…
Recently, at an exclusive event in NYC, Armin Strom unveiled its latest creation, the Armin Strom Mirrored Force Resonance, which we recently introduced to you here. Now, we bring you even information about this unusual watch – not the least of which is the fact that in-house tests on the resonance complication in this timepiece…
In a bold move, Armin Strom unveils its most complicated movement to date – and one that impacts the world of watchmaking. After several years of research and development, the brand has released the patented Caliber ARF 15 with Mirrored Force Resonance technology. Unveiled at Salon QP in London recently and making its debut in an 18-karat gold Fire…
With summer still in full swing, there is no better time to indulge in a great water watch, especially when that watch is the Special Edition Armin Strom Gravity Sailing piece. Created in honor of the Armin Strom Sailing Team’s success in the 2016 Great Cup 32 Series, the watch’s micro rotor is visible from…
It was an exciting weekend at Texas Motor Speedway, where the Firestone 600 Verizon IndyCar Series’ was supposed to take place. Not only were there dozens of cars and drivers set to race wheel to wheel on the mile and a half banks, but also Armin Strom was in full throttle to role out its…
At this year’s Basel world Armin Strom unveiled its latest release, the Armin Strom Double Barrel Edge. With a PVD black case, larger size and bold skeletonization, the latest release will lure watch buyers loing for a bold and evocative statement on their wrists. The main story with the Edge Double Barrel is its striking…
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