Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to showcasing its technical prowess, especially in the fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.
It isn’t every day that watch brands put truly unusual things inside their watches. In fact, we have written about such oddities before, but now we have a truly rare find: Armin Strom’s Manual Cognac watch houses drops of one of the most rare and old bottles of cognac on the market. The creation comes on…
Independent Swiss watch brand Armin Strom continues to unveil masterpieces of art and technology while at the same time regularly paying homage to its founder, master skeletonizer Armin Strom. Strom had founded his brand in 1967 and nearly 45 years later, in 2011, retired, leaving the brand to be fully operated by the Michel family. Today,…
We have written about Armin Strom here many times before. It is a brand we respect for its dedication to watchmaking and remaining true to its values. Now, we are thrilled to bring you the newest Skeleton Pure watch as presented just a couple of weeks ago at the WatchTime New York event. A fascinating work…
If seeing is believing, then Armin Strom’s newest short video will have you understanding the fundamental principles behind the brand’s entire manufacturing process. The detailed craftsmanship that goes into creating such exceptional timepieces is now available for all to see. From a concept’s inception to its final completion, the balance between man and machine aligns…
Earlier this year we brought you the story of Gumball’s fascinating 3,000 mile supercar journey across continents and around the world. We also introduced Armin Strom’s Gumball 3000 collection that pays tribute to this global road rally, which you can read about here. This past weekend, the Gumball 3000 came to an end as hundreds of…
What do Stockholm and Las Vegas have in common? Stop scratching your head … in reality the answer is nothing. However, each year a supercar rally featuring 120 select speedsters travels 3,000 miles across the globe for sport. And this year the trademarked Gumball 3000 Rally will be travelling from Europe’s “Venice of the North” to America’s…
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