Not too long ago, at WatchTime New York 2017, we had the opportunity to discuss several important technological developments and new watches with the executives of the brands. One of those brands was Armin Strom, which introduced its incredible Mirrored Force Resonance watch late in the year 2016 that made its way to market this…
Interviews with celebrities, watch brand ambassadors and watch brand executives.

Graffiti Artist Alec Monopoly, TAG Heuer Unveil Limited Edition Connected Modular 45 Watch During Art Basel Miami
I have always d art. I grew up in a family where my mother was an artist and my sister was an artist. My mom had an art gallery at one point in her life and my sister was a talented VP at a top NY ad agency. Even my oldest sister — an astrophysicist by…
Tennis Star Stan Wawrinka Looks Cold Outside Audemars Piguet Workshops
Recently tennis star — world number 9 — Stan Wawrinka visited the Audemars Piguet workshops in Le Brassus, cradle of Swiss watchmaking, He has been a long-time brand ambassador for Audemars Piguet, so the visit to the workshops seemed fitting — especially since he is still off the courts recovering from a knee injury. Wawrinka…
Ritmo Mundo Releases ‘Realty-Check’ Open Letter to Watch World: OMG, Shut Up
In a candid letter this weekend, Ritmo Mundo, a relatively young but established brand, issued a refreshing letter about what the brand is and is not. Entitled “OMG, Shut Up.” the letter pretty much calls out on the carpet big brands, retailers and even s. Kudos to them –because much of what they say herein…
Interview with Golf Legend Jack Nicklaus, Rolex Brand Ambassador
Yesterday marked the end of the inaugural Rolex Series in the golf world, which concluded at the DP World Tour Championship in Dubai. It was won by Rolex brand ambassador Jon Rahm. Beginning earlier this year, Rolex announced the Rolex Series, comprised of eight tournaments in top golf locations around the world. The move further positions the…
A Close Look at the Agenhor Carpe Diem Clock For Tomorrow’s Only Watch 2017 Auction
At 2:30 pm Geneva time tomorrow, the 2017 Only Watch auction takes place. This seventh edition of the charity auction to benefit muscular dystrophy witnesses 49 one-of-a-kind timepieces going up for sale. You can see all of the timepieces going up for sale via our two previous slide shows here and here. While all of the…