Interviews with celebrities, watch brand ambassadors and watch brand executives.
Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…
As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the daringness in design that has defined Corum since its inception in 1955. To help tease the campaign, Corum asked particular journalists and personalities from around…
This past weekend at the Ocean Reef Club’s All Charities Weekend, a special numbered-edition of the all-new Oris Carysfort Reef Limited Edition 18-karat gold watch was included in the event’s auctions in an effort to benefit the Coral Restoration Foundation’s efforts to restore the Carysfort coral reef. (The #2 watch will be auctioned at another…
HYT — the brand originally known as Hydromechanical Horologists — has turned a new corner in time. By going back to the drawing board and re-thinking its movements and technology, the brand has created an all-new movement that enables the watchmaker to set the fluid time precisely, and that combines fluids and mechanics in an…
With November here, Oris stands behind men’s health. Some tout it as the month to grow a mustache, others say its just time to open up. Either way, the Movember campaign is all about raising awareness of men’s health issues — especially the ones sometimes swept under the rugs, including prostate cancer and suicide. Oris…
Back in June during the Couture Time show, Oris brought me behind a black curtain in its exhibition space and showed me a top-secret virtual reality movie of its soon-to-be-released watch: the Big Crown ProPilot X Caliber 115 watch. It was a blend of a James Bond-like secret mission to go behind the curtains and…
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