This summer, we brought our readers an interview with legendary quarterback Tom Brady, conducted after he had finished filming a movie with IWC called “Born of a Dream: A Boy from San Mateo.” That movie was just one of three created to celebrate people who pursued their dreams in the face of adversity. Now, we…
Earlier this year, Vacheron Constantin announced that Chinese-born haute couture designer Yiqing Yin joined the brand’s fairly recently launched “One of Not Many” marketing campaign. Not an official brand ambassador for Vacheron Constantin, Yin will be the face behind the brand’s new women’s Egerie collection. Recently, I had the opportunity to interview her about her…
Just a few days ago, a special team of shark researchers and scientists left the waters off of Cape Cod, MA, and headed out to the greater Atlantic Ocean on a two-week expedition to study sharks in their own environment. The expedition, led by Ocearch and supported by Swiss watch brand, Ulysse Nardin, aims to…
Resonance. It’s a word we use in watchmaking that — for some — is difficult to understand. We have written a lot about independent Swiss watch brand Armin Strom — masters at resonance. On multiple occasions we have tried to explain what resonance is and how it is achieved in watchmaking. Now, Armin Strom has…
Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…
(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…
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