Billing its announcement of a new show name and new format as the largest move the former SIHH (Salon International de la Hate Horlogerie) has made in its history, show organizers FHH (Fondation de la Haute Horlogerie) may be spot on. Now calling the exhibit Watches & Wonders Geneva, and giving it a two-prong approach…
What SIHH Gains From Huge Show Changes, Name Change to Watches & Wonders Geneva
