NEWS
Armin Strom Minute Repeater Resonance

Earlier this summer, independent watch brand Armin Strom unveiled its second Masterpiece watch: the Resonance Minute Repeater. We covered that watch thoroughly here and here (where we discuss why the watch didn’t make it to the GPHG jury). The watch warrants so much because it is a world’s first and worthy of the coverage.  Recently, though,…

Bella Hadid, New TAG Heuer Brand Ambassador, Exclusive Interview About Time, Dreams and ‘DIsconnecting’

Super Model Bella Hadid with TAG Heuer CEO Jean-Claude Biver as they talk about time, disconnecting and not cracking under pressure.

Yesterday, as we were heading into New York for the big reveal last night of TAG Heuer’s new brand ambassador — 2016 Model of the Year, Bella Hadid — we brought you a teaser video about her 1,500 hours in six-inch heels and her 34 wardrobe changes in fewer than 10 seconds. However, last night…

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TEASER VIDEO: TAG Heuer Names New Brand Ambassador for Women

TAG Heuer gets ready to announce new brand ambassador for women's watches.

I’m heading to New York to do an interview with Jean-Claude Biver  — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight at a huge event at Equinox in New York City. This time,the focus is on women’s watches for the Don’t Crack Under Pressure campaign. Even…

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US Division of de Grisogono Under New Direction, DLK Steps In

Fawaz GRuosi, founder fo de Grisogono, was the pioneer in using black diamonds.

I have known Fawaz Gruosi, founder of De Grisogono, since he first introduced his brand in 1993.  I remember when the young brand — designer of some of the finest high-end jewelry and the leader of the pack in developing black diamonds as a high jewel — first started showing its goods at the Basel…

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Vacheron Constantin Metiers d’ Arts Copernicus Celestial Spheres 2460 RT: Hands On Review

Three dial versions of the Vacheron Constantin Copernicus are being offered, including this hand-painted, enamel model.

At SIHH 2017, Vacheron Constantin had so many complicated and special timepieces to show this year that is was like being a kid in a candy store. One timepiece that particularly enthralls us is the Metiers d’Art Copernicus Celestial Spheres 2460 RT — a  tribute to great astronomical discoveries, inspired by Nicolas Copernicus. The watch is…

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Richard Mille Unveils RM037 NTPT(R) Carbon Set Women’s Watch: SIHH 2017

Richard Mille RM037 NTPT(R) Carbon Set women's watch as seen at SIHH 2017.

Independent watch brand, Richard Mille, had a lot of news and great product at this year’s SIHH — including another great new look of women. Working with high-tech materials yet again, Mille unveils two new watches made of North Thin Ply Technology (NTPT®) carbon — this time set with diamonds. A master at high-tech materials, Mille shows his…

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Lady Gaga Teams with Tiffany & Co. for Today’s Super Bowl LI with HardWear Commercial

LLady Gaga behind the scenes of the Legendary Style shoot. Photo Credit: Hanna Besirevic

Ok Super Bowl fans- get ready, in addition to some hopefully top-notch football plays, this year’s Super Bowl LI ushers in a first for Tiffany & Co.: The brand will air its first-ever Super Bowl commercial– starring Lady Gaga. Since Lady Gaga is performing at half-time as well (for free, we might add), the Tiffany…

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Cartier Trait d’Eclat High Jeweled Watch: Review of Art and Elegance Unleashed

The stunning Cartier Trait Eclat is a blend of haute joaillerie of the finest tradition with a classically modern twist.

There are no words to say what a picture can do by a glance, and as we set about to review the Cartier Trait d’Eclat high jeweled watch – we are even more convinced of this.  This year, Cartier again entrances us with top demonstrations of its amazing haute joaillerie craftsmanship. One of the finest…

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Why the Groundhog Cares About Time, Weather and Groundhog Day

Why we celebrate Groundhog Day has roots dating back more than a century.

Today is Groundhog Day — when the furry creature emerges from his burrow to determine whether or not spring is in the air. If the groundhog can’t see his shadow — typically because the sun is blocked by clouds — spring will come soon. But, if it is sunny and the furry little critter sees…

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Up Close with the Bovet Virtuoso VIII 10-Day Flying Tourbillon Big Date

Bovet Virtuoso VIII

This year marks a big one for Bovet 1822. Celebrating its roots, that date back 195 years, Bovet 1822  unveils the Virtuoso VIII — a Big Date 10-Day Flying Tourbillon that deftly blends fine watchmaking heritage with  a contemporary spirit and holding three patents. While this company was started in 1822 by the Bovet brothers,…

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