NEWS
Armin Strom Minute Repeater Resonance

Earlier this summer, independent watch brand Armin Strom unveiled its second Masterpiece watch: the Resonance Minute Repeater. We covered that watch thoroughly here and here (where we discuss why the watch didn’t make it to the GPHG jury). The watch warrants so much because it is a world’s first and worthy of the coverage.  Recently, though,…

Audemars Piguet Launches Campaign around Brand Ambassador, Serena Williams, at Wimbledon (video)

With Wimbledon in full swing,  just past the half-way mark, it’s time to take a look at what’s going on in London. Today take a look at  tennis star Serena Williams — also a brand ambassador for Audemars Piguet. She continues her grass-court pursuit to defend the crown she won last year. If she can keep…

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Melissa Arnot, Alpina Ambassdor, Attempts 50 Peaks USA Climbing Challenge Wearing Smart Watch

Back in May, professional high-altitude American climber, and Alpina Watches Ambassador, Melissa Arnot became the first American woman– and the seventh woman ever — to summit Mt Everest and survive the descent without the use of supplemental oxygen. Climbing the 29,035 foot peak’s northeast ridge from Tibet, the expedition marked the sixth Everest summit for Arnot.…

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Celebrating the 4th of July with 12 Red, White and Blue Watches (slideshow)

Independence Day is around the corner. In fact, this year the 4th of July falls on a Monday, giving us all a nice long weekend to relax and enjoy time off, time out and time on the wrist. So, for the fun of it, we bring you a look at 12 top red, white and…

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Four (well, really five) Swiss Watch Museums to Visit this Summer

Watch lovers who travel to Switzerland need to know that in addition to great chocolate and exquisite timepieces, the country offers one of the richest histories in watchmaking — and boasts some enviable museums.  Planning a trip over this summer? Don’t miss out on these four great museums — but keep in mind, there are…

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3 Reasons Why the Patek Philippe Ref. 5930 World Time Chronograph is a Hit

Expect it to be a real collector’s item. The all-new blue dial Patek Philippe  Ref. 5930 World Time  Chronograph watch has so much going for it that it is difficult to paring it all down to the top three reasons it will be a success, but we will try. 1 This watch  just might be the…

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Fulfill Your Dream of SkyWriting via the IWC Skywriter App

Merry half Christmas, happy half Hanukkah, joyous half kwanza! The holidays are here in June courtesy of the folks at IWC Schaffhausen. They’ve launched a new web app, skywriter, for all of  the horological and aeronautical aficionados to play with skywriter.iwc.com. As an avid gamer myself, this site is a lot of fun to play with…

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Maurice LaCroix and Soccer Team FC Barcelona Issue ‘Juggle Challenge’ with Great Prizes

Ok, sports lovers, pay attention. We are at the half-way point of a super exciting challenge that you just may want to get in on.Watch brand  Maurice LaCroix and soccer team FC Barcelona have thrown down the gauntlet, or cleats, and issued the ‘Juggle Challenge.’  The global challenge started on June 13th and will run to…

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Hamilton Watches Fights to Save the World in Independence Day: Resurgence Movie

  Last night in New York City, Hamilton Watches  had a private screening of Independence Day: Resurgence. Yes, it has been 20 years since the first Independence Day movie, and now the next chapter emerges — with Hamilton in the forefront. With the concept being “20 Years Later and they are coming back,”  the new…

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Interview: It’s Clear. Stephen Forsey Talks about Full Transparency and the Greubel Forsey Double Tourbillon 30-Degrees Technique Sapphire

By Michael Thompson Last week, we brought you the news of the new Greubel Forsey Double Tourbillon 30-Degree Technique Sapphire here.  Now we bring you an exclusive interview with Stephen Forsey about exactly how that watch — in its totally transparent format — came to fruition. From the very start, Greubel Forsey designed its Double…

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Steve Wynn, Keynote Speaker at CoutureTime 2016, Gives Advice to Jewelers about Luxury Business

Recently in Las Vegas, hundreds of top watch and jewelry brands came together for the JCK and Couture exhibitions.  It is an annual event that brings thousands of retailers and press to Sin City.  One of the highlights this year was the introduction by the Couture Show of the new CoutureTime exhibition. That show was held…

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