Last week in New York, Hublot executives and brand ambassadors gathered n New York at the brand’s flagship store to celebrate. The occasion: Supermodel Bar Refaeli joins the rich lineup of brand ambassadors (including Dwyane Wade, Kobe Bryant, Shawn “Jay Z” Carter, Pele, Usain Bolt and others) for Hublot.
Internationally renowned, Bar Refaeli made her debut as a Supermodel in the 2007 Sports Illustrated Swimsuit Issue, and has appeared in many a publication since. She is the new face of the brand’s all-new Big Bang Broderie women’s watch line, unveiled in Geneva last month and set to make a grand appearance at BaselWorld. The new campaign is photographed by photographer Chen Man and depicts the brand’s Art of Fusion concept that blends Swiss heritage with modernity.
In fact, the line of Big Bang Broderie watches blends the art of lace and embroidery with hard resins and watchmaking. It is a concept Jean-Claude Biver, President of the LVMH Watch Division and Hublot Chairman, discussed with me about six months ago, when the brand was developing the technique. Hublot works with Swiss brand Bischoff, the leading Swiss lace house, to develop an exclusive pattern with discreet skull pattern. The lace adorns the diamond, bezel, case and strap and is protected on the dial and case with a specialized hard resin – demonstrating Hublot’s blend of art, creativity and technology.
According to Hublot CEO Ricardo Guadalupe, the brand is dedicating 2015 to its ladies luxury collections. “Bar is the perfect partner with whom we can convey this message on an international level.”
The new Broderie collection retails from $19,400 for steel with diamonds to $20,600 in black with diamonds and $39,000 in yellow gold with diamonds.
We also had the chance to speak exclusively with Jean-Claude Biver about the monumental changes at sister brand TAG Heuer. You can read more about that on forbes.com.