Long known for its sports affiliations and Swiss made watches, Tissot has announced a multi-year global partnership with the National Basketball Association (NBA) – making the brand the first Official Timekeeper of the NBA, Women’s National Basketball Association (WNBA), and NBA Development League (NBA D-League).
Tissot, a member of the Swatch Group, will work with the NBA to develop a state-of-the-art integrated timing system. The new precision timekeeping system, inclusive of TISSOT-branded shot clocks, will be implemented across all 29 NBA arenas beginning with the 2016-17 NBA season.
Additionally, the watch company will receive global league licensing rights for timepieces, watches, clocks, and watch accessories for all NBA teams. TISSOT will also become Official Timekeeper and Official Watch of several marquee league events, including NBA All-Star, NBA Draft presented by State Farm, Samsung NBA Summer League, and NBA Global Games.
We expect to see some really great new products as a result of this partnership, which tipped off earlier this month during NBA Global Games 2015-16.