While every luxury watch brand has its own process for creating watch cases, Panerai has created this intriguing, to-the-point video of its cases being made. Located on the Lake of Neuchâtel, one of the oldest horological cities in Switzerland, the Panerai Manufacture combines tradition and state-of-the-art innovation in building its timepieces. The cases are generally machine cut by the latest computer-operated machines and then are finished, polished and completed by hand. Watch the attached video for an inside look.