Earlier this year at Baselworld, I had the good fortune of spending some time in the “Incubator” hall – a place where a host of young brands showcased their watches and even their concepts. Several articles stemmed from my meetings there, as I was intrigued by a host of brands. One of them is Riskers,…
Swiss watch brand Corum doesn’t really have brand ambassadors on its roster. Instead, the brand talks about having “friends” — and now female race car driver Hanna Zellers joins the family. American born, Zellers has been enjoying the sport of racing since the tender age of six when her father to her go kart racing.…
Independent Swiss watch brand Armin Strom has been regularly bending the rules of traditional watchmaking — thinking outside of the proverbial box and introducing ever precise and exciting timepieces. From its Dual Time Resonance watches to the Skeleton Carbon and the most recent Minute Repeater Resonance, this brand is on fire. Now Armin Strom…
HYT — the brand originally known as Hydromechanical Horologists — has turned a new corner in time. By going back to the drawing board and re-thinking its movements and technology, the brand has created an all-new movement that enables the watchmaker to set the fluid time precisely, and that combines fluids and mechanics in an…
Yesterday we brought you the news of the $250,000 Zenith El Primero watch sold at auction during the past weekend’s Geneva Auction X by Phillips. That one of a kind watch that was designed with Phillips In Association with Bacs & Russo, was not the only timepiece collaboration. Two other Zenith El Primero A386 chronograph…
Just a few weeks ago, we bre the news here about Zenith’s collaboration with Phillips in Association with Bacs & Russo for a one-of-a-kind platinum Zenith El Primero watch. The one-off watch is to celebrate the brand’s 50th anniversary of the legendary movement — and it went up for auction this past weekend at the…
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