Deftly blending its long-time pilot’s watch experience with Mercedes-AMG’s precision performance in the world of sports cars, the pair continues its affiliation that began 17 years ago in 2004 with the launch of the IWC Pilot’s Watch Chronograph Edition AMG. Just as AMG was born on the racetrack and is committed to driving performance, IWC…
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Q&A With NBA, Miami Heat Superstar Jimmy Butler, New TAG Heuer Ambassador
Just a few days ago, TAG Heuer announced that basketball superstar Jimmy Butler, also known as Jimmy Buckets thanks to his all-star slam-dunk performances on the basketball courts, joins their team as a brand ambassador for North America. An exceptional player in the NBA (National Basketball Association) almost since he went professional just 10 years…
A Closer Look At The Zenith Cohiba Cigars 55th Anniversary Chronomaster Open Watch
Easily one of the most distinguished cigar makers in the world, Cuban brand Cohiba celebrates its 55th anniversary this year. To help the celebration along, Swiss watch brand Zenith, which is enjoying its fifth year of collaboration with Habanos, unveils its sixth special edition watch: the commemorative Chronomaster Open Cohiba 55th Anniversary. Timed to coordinate…
Ball Unveils Sled Driver Watch Honoring Military Legend Brian Shul
If you are at all into motivational and inspirational speakers, you may have heard of Brian Shul. The man is a legendary pilot who was a Major in the US Air Force, during which time he sustained not just a near-fatal crash, but endured horrific burns that experts said he would never recover from and…
Cartier Goes Solar, Cyrille Vigneron, Cartier International CEO, Explains Why
One of the unusual watch introductions released this year at the recent Watches & Wonders Geneva 2021 digital show came in a bit under the radar. It was a quiet, but unexpected, release from the legendary brand Cartier. What made this watch so unusual? The fact that is powered by a SolarBeat photovoltaic movement.…
Why Bovet’s Miss Audrey Sweet Art Watch With Sugar Crystal Dial Will Melt Hearts
Even though many of us may use sugar every day in coffee, tea or other foods, it just isn’t a substance you think of when you think of watch dials. However, Bovet has proved the world wrong with the very first watch ever to boast a dial made of sugar crystals. Intensely tested to withstand…