Exactly 91 years after the 1931 launch of the now iconic Jaeger-LeCoultre Reverso watch, the Swiss brand from the Vallee de Joux, unveils a new series of perfectly sized Reverso Tribute Duoface Calendar with triple calendar function and releases a new campaign and film, entitled A New Turn, starring actress Anya Taylor-Joy and actor Nicholas…
It’s been a busy fall for top watch brands that have been signing on brand ambassadors that they think strike a chord when it comes to similar values and passions. Some of these celebs may also give the brand an opportunity to reach new audiences – a vital focus as today’s watch collectors are younger…
With the Grand Prix d’Horlogerie de Geneve (GPHG) award ceremony around the corner, the top watches currently in the running for the win in than a dozen categories are making a traveling tour around the world — on display for watch rs in a host of countries to get a lo before…
Sometimes, it’s all about talking the talk. This is especially true in the watch world. So today we are taking a lo at some basic vocabulary words every newbie watch collector should use when describing a watch, both the outside and the inside. More complex watch definitions coming soon. These basic definitions are essential watch…
It’s no secret that Swiss watch brand Hublot is all about the “art of fusion.” This brand exudes fusion in everything it does, proudly, and sometimes loudly, exclaiming “Hublot Loves ….” Art, soccer, music, or whatever the related topic may be. The brand has also long been involved in partnerships outside of the watch…
It was in the middle of the pandemic in 2021 that independent Swiss watchmaker Armin Strom unveiled its first-ever Tribute 1 watch. Now, the new 18-karat 5N rose gold Tribute 1 is boasts all of the wonderful attributes of its older siblings but is created in this noble metal and in a limited edition of…
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