Happy New Year everyone! 2013 has arrived, and we wish everyone a wonderful year, filled with success, health, happiness and time – time to do what matters most to you. Even though we talk about time and watches every day here, we don’t often reflect on what we do with the time that constitutes our…
A Moment in Time: TAG-Heuer Brings on Cameron Diaz
Cameron Diaz, the vibrant California-born actress who won hearts in the film The Holiday, as well as in roles such as My Best Friend’s Wedding, There’s Something About Mary, Charlie’s Angels and Being John Malkovich, is one of TAG Heuer’s top ambassadors and the face behind the brand’s newest Link Lady timepiece collection. Here, in…
Around the World: Rolex and the 68th Sydney Hobart Sailing Competition
While today marks the day after Christmas for many of us, for others it is the start of the 68th Rolex Sydney Hobart yacht race in Sydney, Australia. With a southerly breeze providing the perfect angle for a spinnaker start and run down the harbor, it proved less kind as the yachts exited the Sydney…
Watch Education: Understanding the use of Rubies in Movements
We have gotten a lot of questions from readers about rubies used inside watch movements, so we thought it was high-time to address the issue. Essentially, when a mechanical watch movement is said to have a certain number of jewels in its composition, those jewels are predominantly synthetic rubies created especially for watch movements…
Louis Moinet Unveils the Red Stromatolite Watch – the Oldest Known Fossil
Louis Moinet is a brand we know and . The creator of these incredibly advanced timepieces regularly utilizes some of the rarest materials on earth for dials – and this newest watch may top them all. The Red Stromatolite is the worlds’ oldest known fossil – dating back 3.5 billion years. The name is derived…
Around the World: A. Lange & Sohne Opens First USA Boutique and Shows off the new Zeitwerk
Recently, Atimelyperspective traveled around the world with A. Lange & Söhne to check out its most recent and upcoming boutique openings (we will have a lot coverage of that trip coming up soon). From Paris, to Dubai to Palm Beach, Fl, the trip proved to be incredibly fruitful and informative. The culmination was in…