The Chinese New Year begins today, and if you are into the Chinese zodiac, you already know that this is the year of the ox. To celebrate, Jaquet Droz creates two new limited series for the Chinese New Year. In fact, the Swiss brand has been offering two different pieces to honor the zodiac each…
Three Reasons Why The TAG Heuer, Porsche Partnership Works
Just last week, TAG Heuer and Porsche raced ahead and announced a long-term partnership to work together on collaborations. It seems that everyone was quick to rush to report the new affiliation. I, on the other hand, waited until all the fanfare slowed so that I could take a closer lo at it and why…
Last-Ever H. Moser & Cie. Swiss Alps Watch: Final Upgrade
Independent Swiss watch brand H. Moser & Cie. is known for its avant-garde approach to design, its incredibly alluring gradient dials and – in the case of its Swiss Alp watch – its daring creativity. Born in 2016 as a spoof on the concept of star watches, the Swiss Alp collection is all about…
Citizen Unveils Sensory Time Wellness Clock
Japanese watch brand Citizen unveils a new innovative scent-diffusing wellness clock called Sensory Time(TM) that is designed to release scents at critical points in the day and night. Billing the clock as a “fully integrated, time saving and a life enhancing product,” the brand is all about promoting wellness especially during these stressful COVID-19 times.…
IWC Wins The Super Bowl — Sort Of
Yesterday, when legendary quarterback Tom Brady led the Tampa Bay Buccaneers to victory at the Super Bowl, IWC was able to jump for joy. Tom Brady, making history yesterday, is an IWC Schaffhausen brand ambassador. This was Brady’s 10th Super Bowl and seventh win – making him the first player in history to win seven…
Light Reading: Chanel Launches ‘Eternal Instant’ Book To Celebrate 20 Years Of The J12
It’s a Chanel r’s dream. The new Eternal Instant, Chanel J12 Automatic bo celebrates the 20th anniversary of the brand’s iconic J12 watch that was initially launched in the year 2000. The 150-page bo is a veritable professional picture bo that pays homage to the original J12 – the first back ceramic round watch –…